TIMBERLAND SENSORFLEX: Adding extra flex to European stores
Timberland’s lastest footwear collection uses innovative Sensorflex technology that flexes with every step to provide extra comfort to wearers. The brand wanted similar flexibility for its instore presentation of the boots and shoes across its European Timberland stores. We created eye-catching instore furniture and elements that can be swiftly changed when the campaign changes. For example, we used
exchangable fabric and magnet graphics that in-store staff can quickly and easily replace. What’s more, we created all the furniture within a very short timescale - including wall bay systems, table displays and shelf displays – handled all the logistics of the roll-out, and installed all the components with minimum disruption.