POS Design for Retail
An unforgettable customer experience makes for an unforgettable brand, and our bespoke POS designs here at ARNO will help your brand stand out from your competitors. It is important to remember that you are not just selling a product, but you are also promoting and selling your entire brand. POS design is a key aspect in helping you to establish your brand and improve your presence in the physical shopping environment. In an age where consumers are bombarded with different companies competing for attention, it is essential that you remain at the forefront of their mind. One
way of achieving this is through effective POS design which cuts through the noise, attracts the consumer and provides them with a memorable shopping trip. The Point of Sale is from the view of the company, whereas the Point of Purchase is from the customer’s point of view, and the customer’s point of view is the key focus when it comes to POS. As well as fulfilling a merchandising and branding role for a specific product, compelling point of sale design has the ability and the power to influence potential buyers’ decisions.
How to display your brand
With the seemingly inexhaustible range of retail brands in the market nowadays, it is becoming increasingly crucial for companies to display a strong brand identity that is easily visible, attractive and recognisable to browsers. Not only should it be striking and enticing to draw potential buyers in closer, but it should also convey the identity of your brand and the message you wish to communicate. Our expert designers here at ARNO will make sure they create a POS display that unmistakably belongs to your brand through the use of company logo placement and consistent use of font and images. POS displays are an opportunity for creativity and innovation, and they really help convey what it is you have to offer, whether it is the individual product itself or the brand as a whole. ARNO can help your company create an eye-catching and enticing POS display
utilising bright colours and graphics, whilst still remaining on-brand and recognisable. How the consumer sees your company is very dependent on how it is displayed in-store, therefore utilising POS design to demonstrate your strengths and values is very important as this will help shape browser’s perceptions and potentially turn them into buyers. As well as image and style, emotion is incredibly important. When picking up your product from one of your displays, the customer should be feeling some kind of emotion, be it happiness, excitement, nostalgia, or even trepidation. You want your point of sale display to be easily accessible for those quick impulse purchases, but also informative enough to persuade the more hesitant and thoughtful buyer that your product is the one they want to buy.
A glimpse of the future – staying ahead of the curve
As we rapidly hurtle into 2020 it is important to think about what new challenges will be presented in the retail sphere, and how this will affect in-store retail spaces. Perhaps the most obvious of these challenges is how we react to the vast and ever-changing world of technology. The retail world is currently experiencing a digital technology revolution, and whereas this can initially be seen as having a negative impact on our brick-and-mortar stores, it is also an opportunity for shops to come up with
creative in-store digital point of sale displays that push the boundaries. The aim of using technology and digital displays is to increase customer interaction, therefore improving their knowledge and enjoyment of your products. Lighting, augmented reality and touch screens are just a few examples of what can be incorporated into your stands or units to give them a memorable and unique touch. Listed below are a few more ideas that can be used to elevate your point of sale display.
- Experiential shopping
Experiential retail is becoming more and more popular as store retailers try and compete with their online competitors. Whilst online shopping is considered to be quicker, cheaper, more convenient and an easier sale, there is no physical contact involved with the product and this is where store retailers can really push the boat out and create an unforgettable occasion. To help with this, stimulation of the five senses is key, and our accomplished staff here at ARNO can design, manufacture and install a POS display that does just that. For example just by taking into account the feel of certain materials and not just the appearance can really make the display seem more desirable.
By using POS systems to effectively collect data about your clients, you can then utilise this data to come up with bespoke designs for your future retail displays that appeal directly to your existing clientele – we can help you utilize this personalization to.
- Light and illumination
Nowadays, the different ways that light and illumination can be used are endless. Whether you include a simple overhead lighting system or a complex, futuristic light show, our talented teams can design and execute this to suit your brand’s needs.
With sustainability and saving the planet at the forefront of the minds of both consumer and retailer, environmentally-friendly products are in high demand. However it is important to remember that it is not just the eco-friendliness of the products that the consumer is considering, but also the environmental responsibility of the brand itself. Whether or not a company uses sustainable, green materials and processes is becoming increasingly important to the consumer. ARNO can help you with this as we pride ourselves on working with sustainable and biodegradable materials through lean production processes that don’t cost the earth – in every sense.
- Minimalism – “less is more”
It’s possible to stand out, be striking and make a sale without being too over-the-top; most often the simple ideas are the best. Make your point of sale displays stand out from the noisy background, not just contribute to it. This can be achieved through using bright, simplistic designs, interesting use of lighting and intriguing shapes for your POS.
It’s one thing telling the public that they need a product; it’s a totally different thing showing them why. We can help you point your customers in the right direction with creating desire through effective storytelling.
Why POS displays?
Compelling POS design can have a noticeably positive effect on your business. Not only does it attract more customers and improve your sale rate, but it also contributes towards making your brand appear more established. Department stores and multi-brand shops can be challenging environments to thrive in as it is important to ensure that your brand isn’t being lost amongst the noise. Whether your POS enables spur of the
moment purchasing decisions, “impulse buys”, or whether it gently persuades the more tentative buyer to make a purchasing decision, clever use of POS can make a significant impact. Shopping in physical stores is still a large part of everyone’s lives, therefore it is an opportunity to really promote your brand.
Working with ARNO
Here at ARNO we pride ourselves on tailoring our process and our design to your specific needs. Everything is taken into in-depth consideration; from initial design to manufacturing, from printing to packaging; ARNO creates displays that enhance your brand, attract customers, and boost sales. We can look after the entire process with our talented team made up of visual designers, manufacturers and project managers. Back-and-forth between designers and manufacturers can be a slow and expensive process, therefore the way we work at ARNO cuts out this kind of
complicated method, as our comprehensive and collaborative service runs from initial design all the way to after sales service. With over 80 years of shopfitting experience, turning browsers into buyers is at the very heart of what we do. Our in-house designers work together with manufacturers to create beautiful designs that are also practical and long-lasting, making your brand stand out from the crowd. Not only will you be provided with an innovative design, but also with a fully customised and cost-effective POS solution.
If you have any questions or need more information, please contact us on +44 117 9536 500 or email firstname.lastname@example.org