aed on tour: Visiting ARNO at its headquarter
‘80 years of retail design – from window display advertising to a successful global company’! This event was recently hosted by ARNO at the headquarters in Wolfschlugen. Amongst the guests were the members of the aed. Our Creative Director, Claudio Wolfring, - presented the latest developments of POS design - how to inspire customers and trigger a purchase whilst our Managing Partner, Alien Wolter, explained the importance of digital development. The growing integration of digital technologies into everyday life does not mean that traditional retail is going to disappear. The future is a combination of both worlds that facilitates shopping to suit everyone. Following the presentations the guests were invited to take a tour through the ARNO headquarters and the event finished off with open discussions and refreshments.