Flashback: ARNO at the ADC Festival 2016
Content makes all the difference! How do you draw attention to your own content in a sustainable way? This year's ADC Festival took place in Hamburg from 20 to 24 April 2016 under the motto "The Battle of Content". The subject of the ADC convention was brands with the right emotional content to increase the willingness to purchase in the target group. ARNO was involved for the first time this year. With the excellent talks and creative works the two days flew by in no time. The public were inspired by Meme Manager Ben Lashes who made "Grumpy Cat" into a superstar and David Shing (alias Shingy) who travels the world and talks like a prophet about digital trends and the future of the internet. For those interested in creative works there were posters, designs, photographs, product innovations and much more at the Millerntor Stadium over an area of 6,500 square metres – presented by advertising agencies, students and individual contestants.
On 23 April the ADC young people's day provided a new platform for people with creative talent. The ARNO Retail Design Award (ARDA) was presented for the first time in the context of the ADC congress for young professionals. The aim is to support tomorrow's people with creative talent and together to shape retail design in the age of digitalisation. Read more about ARDA 2016.