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IAA 2015 - Which brand takes the lead

IAA 2015 - Which brand takes the lead?


From the 17th-27th of September the IAA in Frankfurt impressed its 931.700 visitors once again with new technologies. “Mobility connects” was this year’s theme of the world’s most important mobility fair. ARNO`s clients such as Lexus, SEAT and Hyundai impressed visitors with their booths and technical innovations. With 1.103 exhibitors participating from 39 countries with 219 world premieres - including 60 worldwide innovations, many highlights were presented. Once again we were able to witness the importance of this fair for the automotive industry. Especially “digitalization” as an ongoing important topic literally “drives” the automotive scene. Cockpits made out of touch panels, autonomous driving and parking as well as gestures controlled solutions are no longer future visions. ARNO is impressed by all the technical innovation and is looking forward to seeing the novelties of 2016.