Modehandelskongress 2014: The change of living styles
The hotly debated topics of the fashion retail congress were the change of life styles towards being “digital citizens” and the associated significance for the point of sale. The industry agrees that stationary retail has to offer store concepts to the digital consumers that aim at serving the consumers’ individual needs precisely. The relevant keywords are “click and collect” areas, targeted store-to-web and web-to-store activities and wisely leveraged mobile applications. Would you like to know more about our ideas on this? Call us, we will be happy to share our thoughts with you.