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An Eldorado for smart home: IFA 2017

An Eldorado for smart home: IFA 2017


Once again, we joined visitors at the “Internationale Funkausstellung” (IFA) in Berlin, the hotspot for technology trends from all over the world. The 159.000 m2 exhibition site held about 1.800 exhibitors including Zeiss, Microsoft, Bosch, Sony and Fitbit. Within the large assortment of smartphones, screens, VR, Mixed-and Augmented Reality devices of start-ups and well-established brands, we were particularly interested in their use within retail. For example, how can HoloLens’s ensure an optimized presentation of goods and itinerary? And how can those technologies best be presented at the point of sale?

The mega trend smart home, intelligent and connected washing machines, irons, refrigerators etc, was the focus of the event. Our trend scouts have made a structured analysis of smart home, which we’d like to present to you. Get in touch with us in order to learn more about your technological possibilities and how to present your products in the retail of today and tomorrow.

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