car dealership showroom lexus

ARNO x Lexus: Automotive Showroom

 

Welcome to the new Lexus showroom project - a breathtaking space where progressive luxury converges with world-class design and advanced technology. The L-finesse design philosophy takes inspiration from the iconic Lexus logo and flawlessly embodies the brand's elegant design language in its interior.

 

Our objective was to harmonize clean shapes and refined finishes, curating a distinct brand encounter. Lexus, as a premium automotive brand under Toyota Motor Corporation, epitomizes quality, innovation, and global customer satisfaction. Within this fresh showroom, we aspire to showcase these values in an unforgettable ambiance, providing you with an unparalleled experience.

"The transformation from what used to be a rather dark facility into the current, vibrant showroom is amazing. You feel the positive energy the moment you enter.“ 

Manager, Lexus Europe

An Unparalleled Brand Experience

 

The showroom puts the customer in the spotlight. An optimized customer journey has been curated through strategically placed customized furniture elements and relaxation zones. Each section of the showroom is clearly defined, enhanced by premium materials and atmospheric lighting. Additionally, design classics add richness to the overall ambiance. A standout feature is the striking five-meter-long reception counter, elegantly illuminated for maximum impact.

 

 

Challenge accepted

 

The realisation of the new Lexus showroom was a demanding task. We had to consistently implement the L-Finesse design concept to reflect the aesthetics of the Lexus logo. It was important to create an optimal visitor experience and incorporate innovative technologies. Logistically, we faced the challenge of producing, delivering, and installing over 250 car showrooms across Europe. The outcome is a striking showroom that embodies Lexus' progressive luxury, providing customers with a truly distinctive brand experience.

 

 

Synergizing Innovative Design and Technological Sophistication

 

Through interactive room elements, including a video and consultation wall, we elevate the digital brand experience, offering customers a modern and seamless interaction. Awarded the contract to furnish over 250 car dealerships across Europe, our efficient value engineering optimizes production processes without compromising handcrafted quality. We utilize premium materials like high-end solid surfaces, wooden elements, and technological innovations. 
The result is a stunning Lexus showroom that fully embodies the brand's promise. With meticulous attention to detail and a focus on progressive luxury, we create a space that caters to the demands of Lexus customers, immersing them in a world of exceptional automotive design.

natascha kaupp arno

Let's Create Instore Success. Together.

Natascha Kaupp

Business Development

natascha.kaupp@arno.group