LACOSTE: And the winner is ARNO
The Lacoste L!ve Display, which was produced by ARNO, has been nominated for the POPAI D-A-CH Awards at the EuroCIS fair in February. With great excitement, ARNO has been looking forward to the exclusive gala in the elegant Flora salon in Cologne. ARNO was already honored in 2014 with two silver trophies in Paris. This year, ARNO is even happier to have won the golden award in the category “beauty and fragrances permanent” for the Lacoste L!ve Display.
The challenge was to create an eye-catching display based on a first design with a high unique selling point for the product launch of the
Lacoste L!VE perfume. Due to the cubic elements, which were based on the product packaging, there is a high reference to the perfume itself. The dynamic display creates a light and floating look and feel. The colored and clear acrylic produces a noble look and makes the display easily recyclable. Especially the excellent quality as well as the creative display design that picks up the shape of the product packaging convinced the jury in the end. ARNO and its project partners Procter & Gamble and Communisis were very pleased to bring the golden trophies home at the end of a glamorous night.