got2b Cosmetics Tower

A new way of presenting products in the drugstore landscape: the cosmetics tower by got2b features an eye-catching and colourful design. The free-standing self-selling unit was co-developed on the basis of the cosmetics bar development for got2b make-up. Here, too, the large mirror and the mouth are recognisable as a brand recognition factor.

The special highlight of the got2b make up line is the the wide range of around 250 different co-created products. Got2b, which is Henkel’s decorative cosmetics brand, developed these products in collaboration with 60 customers. The feedback from them was incorporated into the product development to help ensure the best possible range. These products are now available to everyone – both in-store and on-line.