CATH KIDSTON: BRIGHT AND COLOURFUL SHOP IN SHOP PROSPECTS
Cath Kidston, the export hit from England, is showcasing its products at Les Galeries Lafayette in Nice and at the well-known El Corte Inglés in Madrid with a unique shop in shop system made by ARNO. The product portfolio of the brand ranges from bags, wallets and clothes in a playful optic to individual phone cases, keyrings and umbrellas with rose bouquet and signature prints. ARNO GB, the ARNO subsidiary located in Bristol, produces the vintage-style shop in shop systems which are made of a special processed, reclaimed wood. The furniture items are – just like the products themselves – arranged in bright colour
combinations matching the character of the Cath Kidston brand. The furniture components have to be designed in a way that allows them to be integrated easily into preexisting shop systems. Qualified ARNO installers survey the spaces for all new locations. Subsequently, the furniture is produced, followed by an overnight installation. A close collaboration with the visual merchandisers is highly important for the overall success of the project. Bright and colourful prospects lie ahead as Cath Kidston and ARNO are planning on expanding their collaboration in the future.
|ARNO GB||Cath Kidston||Shop in Shop||Accessories||EU|