DAVIDOFF: A SERIES OF DISPLAYS FOR THE PRESENTATION OF CIGARS
A series of six table and floor displays decorates Davidoff shops and numerous travel retail shops in the US, Germany, Austria, Switzerland, Spain, France and Italy since May. In less than four weeks after the receipt of the order, we sent out the first batch of displays. Until now, more than 3.500 displays were delivered. Concepted and designed by ARNO for a long-term use, the displays are mainly made of wood. Acrylic parts, injection moulded elements, laminated gold metal foil for
3D lettering, as well as cardboard and polystyrene are further components of the display. A highlight: some of the displays have hermetically sealed plastic cabinets. In the cabinets, ventilators circulate heated water to obtain a high humidity and ensure an optimal storage environment for the cigars. Seasonal campaigns can be implemented any time since the graphic elements positioned in the polythene bags can be exchanged easily.