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Birkenstock Cosmetics Bar

Birkenstock Cosmetics Bar

ARNO conducted an extensive design development of a POS concept for an international rollout of Birkenstock’s new business unit Natural Care. The challenge was to create a wall mounted solution and a free standing unit using natural material in order to perfectly reflect the brand whilst

 

taking into account different retail environments. During the design process, several moods and materials were considered and tested like real cork leather and moss. The focus is on curved forms and a natural cork stem serves as the major design element in the centre of the unit.

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